How many ways can the Filipino say ‘Thank You’? Let us count the ways.

In 2007, Toblerone helped Filipinos rediscover the lost art of saying ‘thank you’ in the Philippines and reawakened Filipinos to the importance of this very common, yet forgotten courtesy.

In 2009, it helped prove that the Philippines is one grateful nation by holding the ‘National Thank You Day Awards,’ recognizing democracy icon and former President Corazon Aquino as someone every Filipino should thank.

Besides recognizing the late president as a source of inspiration who made us proud to be Filipinos, the event helped us realize just how many individuals in our lives deserve a sweet ‘thank you.’

This year, the ‘thank you’ chocolate, Toblerone, reminds us that apart from people, there are a lot of things that should merit our gratitude. From the uncommon to the mundane, from colorful Jeepneys to the perfectly cooked Adobo, Toblerone encourages us to recognize uniquely Filipino things that we can be thankful for everyday.

In summary, there are a myriad of things Filipinos can be thankful for and it could be as simple as our favorite food. October 20 is a day where we can celebrate our gratitude year after year. Help us make this day a National Day by signing our petition online in order to keep this tradition alive for decades to come.